When you send a photo to someone, your messaging app actually first sends the photo to an app's server, which then sends the photo to them:
And sure, in the 90's, when the internet was just starting to get big, this might have been what happened. But somewhere along the line, someone figured out how to profit from user data, and so now here's what actually happens:
And that's just sending one photo. In 2019, you give apps access to your camera, location, microphone, contacts, browsing habits, even your medical records. After you tap "Allow" once, an app can even upload your entire photo and video library to their servers in the background while you're sleeping.
The Internet is facilitating an insane free-for-all for our personal data, with potential consequences getting worse. Apps even exploit this data with behavioral science to squeeze every dollar or minute out of their users, when it's clearly against the users' best interests. Today, companies have every incentive to exploit our data for profit, and no incentive to protect our privacy.
Since we're only going to rely more on apps over time, the critical question is:
Privacy Polices and regulations do not create real trust, and they only serve to provide a false sense of security or privacy.
It's a common saying on the internet: "If the product is free, then you're the product." And while that's sometimes true since revenue must come from somewhere, some people make the logical fallacy of thinking the inverse must also be true: "If the product is not free, then you're not the product."
Due to this mistake, some people use price as a criterion when choosing apps to use, by looking for apps that aren't free and making the false assumption that non-free products will not exploit their data for profit.
Of course, it's very possible and just as likely for a company to both charge you for an app while also profiting off of your data or having poor security. Therefore, pricing is a bad criterion for finding an app that you can trust.
Woah, those app screenshots look so sleek! And their website is so colorful and tastefully designed, with beautiful animations that you simply can't resist. Why would an adorable cartoon bear lie to you? Is that even possible?
Well sadly, yes — cartoon characters lie all the time. Since they were created by a human and their dialogue is written by a human, an adorable cartoon bear is not less likely to exploit your personal data for profit. It might look cuter while doing it though.
The aesthetics of a website might tell you that that they spent $20 on a SquareSpace theme (or pirated it), but say nothing about how trustable an app or service is — it's even possible that the company skimped on data security in order to spend more on their website's design and animations.
If all your friends jumped off a digital bridge, would you? At one point, Yahoo had over three billion accounts, and in 2013, they broke the world record 🎉for biggest data breach ever, by a very long shot. Since then, there have been many more breaches of tens or hundreds of millions accounts of other companies. And these are only counting disclosed and known breaches — nobody knows what the real numbers are.
Popularity isn't a reliable proxy of how trustworthy an app is. In fact, there are even scam apps that make it into the top charts of the App Store.
Buzzwords are cool, but —wait no, buzzwords are terrible and extremely dishonest. Companies and marketers often deploy technobabble or purposely misuse and misapply jargon in order to give the impression of technical sophistication and legitimacy. Often times, if you don't understand something, it's either because the explainer has done a terrible job explaining the thing, or it's because the explainer is intentionally trying to confuse you into submission. You should be more wary in both cases, not more trusting.
Apps should have to earn the trust of its users, especially when there are such strong financial incentives for companies to simply lie and abuse user data.
To earn user trust, apps should be fully transparent— the public should be able to see everything the app and its servers are doing, so that anyone can verify that there's no negligent, dishonest, or even malicious activity. In other words: trust through transparency.
Full transparency means making the entire operation of an app public and verifiable, from the app code on your phone or computer, to the server code and infrastructure on the cloud, to the actions of the company's employees, plus proof of all of that. It's everything that touches your data. Everything.
If getting full and verifiable transparency from the apps we use every day seems like a radical idea, it's because we've been trained for so long to expect so little from companies. We've been trained to upload our personal data, cross our fingers, and simply hope for the best. The truth is, if we're giving companies our most sensitive personal information, why shouldn't we expect them to give us proof of exactly what they're doing with it?
To be clear, partial transparency is insufficient and misleading, because it still allows "bad bits" to be hidden, defeating the purpose of transparency. For example, a company hiding just a small part of their server code is still able to secretly copy all user data to unknown third parties from their servers.
So how do we know if an app is being fully transparent, versus only partially transparent or not transparent at all?
A standard for full transparency doesn't exist today, so we're creating one and giving it away for free.
This new standard is called Openly Operated, because full transparency requires the entire operation of an app to be open and verifiable. This includes making public all app source code, server code, infrastructure, and employee actions, as well as providing proof of accuracy and validity. It's like giving the public read-only access to the app operator's Admin console (example here).
How this is different from apps today? Here's the photo-sending example from the beginning again — except this time, the app is Openly Operated:
Unlike the earlier examples, the Openly Operated certification process forces the app to be fully and verifiably transparent, preventing the app's operators from hiding privacy and security issues. This process, at a high level, is:
Openly Operated is a free certification. Our mission for all apps to earn trust through transparency, so all documentation is available at no cost, and companies pay nothing to license the certification. We've even built examples to show that Openly Operated apps are actually possible. These are more than just small proof-of-concepts — they're in production, fully functional, and serving real users. You can view Openly Operated app examples and Audits here.
Companies have been blatantly dishonest with how they handle and secure user data for too long. Since its creation until now, Facebook has had a privacy setting for user wall posts labeled "Only Me". To any regular person, "Only Me" has a simple meaning: one person, themselves, and literally nobody else.
But over the last ten years, we've learned the hard way that Facebook has a very different definition of "Only Me". To Facebook, "Only Me" means "Me and All Of Facebook's Advertisers and Their Partners and Some Of Facebook's 25,000 Employees and Some Unknown Number Of Contractors and Facebook Apps That Friends or I Have Used and Those Apps' Employees and Anyone Those Apps Share Or Sell Data To… Maybe".
Probably need a smaller font to fit the truth here.
Privacy and security scandals happen every week not because companies are evil, but because like anything else, companies operate on incentives. In a world where there's no way to verify an app's security or privacy claims, why should a company be honest and make less money, while their competitors are being dishonest and making more money? Current incentives give dishonest and insecure companies an edge to grow faster, compete more efficiently, spend more on marketing, and capture the most customers.
Openly Operated provides a structured way for companies to prove their privacy and security claims. Users have nothing to lose and everything to gain by demanding transparency from the apps they give their personal data to. The question shouldn't be "Why should the apps I use be transparent?" — it should be "Why aren't the apps I use transparent? What are they hiding?"
This is Openly Operated's official release announcement. If you think a standard for full, verifiable transparency is important, here's how to help:
Transparency is the future. Let's make "Only Me" really mean "Only Me".
User Benefits A deeper look into the many benefits for users, with examples and references.
For Companies See why companies and businesses also benefit from being Openly Operated.
How To The requirements for Openly Operated products, and how to get started.
About Us Read about the values, mission, origin, and creators of Openly Operated.
Reports See live examples of Openly Operated products and their audit reports.
Get Involved Discuss Openly Operated, transparency, the future of the web, and any related topics.